Twice-weekly audio diaries for 30 days 

A real-time backstage pass into my thought process, hesitations, plans, and progress 

Access to ask questions, reply to my audio updates, and I’ll answer you in future audio entries 

Recaps at 30, 60, and 90 days after the experiment is finished

The real numbers (sales, churn, etc.) and what actually works (and what doesn’t)

To keep myself accountable (I can be a world-class procrastinator left to my own devices) 

Because I love transparent, behind-the-scenes numbers and I know I’m not the only one 

To offer something real, especially if you’re tired of business fluff and formulas

You want to witness what it really looks like to create and launch something from scratch 

You’re curious about starting a membership, but want to see someone else figure it out first (or potentially fail!) 

You love learning through stories and honest reflections 

You want to ask questions and feel part of the process